Online session, May 4th / 5th

LEVEL: C1.2

GROUPS: A, B, C

DATE:    May 4^th, 5^th   

CHECKING HOMEWORK:  

Answers for handout about clothes and fashion:


 

SIOBHAN: These are the moments that our language assistant has available for conversation practice with C1.2 students. Write her an email in advance if you are interested:

Mondays from 1 pm to 2 pm

Mondays from 7 pm to 8 pm

Wednesday from 5 pm to 6 pm

LISTENING:

Watch this video about fads and trends twice. Then, do activities 1, 2 and 3. 

Source:   https://www.youtube.com/watch?v=RMx7P8m5Bf8

1. Look at these features below. Decide which describe a fad (F) and which describe a trend (T):

A. the society adapts it even though it seems impractical or useless

B. has the power to shape the future of the market

C. doesn’t spread equally everywhere and not at the same pace

D. the process during which the mainstream accepts it is long

E. leads to the development and introduction of other products/services

F. rather doesn’t correspond to the changes in society

G. can be a game-changer but fades away fast

H. is limited to some parts of the market

I. results in a short-term success of some products

J. may be connected with changing people’s lifestyle, needs or behaviour

2. Answer the following questions:

A. Why is understanding trends and fads critical for organizations?

B. What kind of benefits can come from utilizing fads?

C. Why trends are more important for organizations?

D. How to figure out whether something is a fad or a trend?

3. Fill in the gaps below:

A. Fads disappear fast when the _____________ of their novelty is gone.

B. Fads can serve as a _____________ for new audiences.

C. Trends have identifiable and explainable rises that are _____________ by audience needs.

D. If an organization _____________ trends then the evolution stops.

E. If you approach _____________ fads as trends the organization may burn out.

F. Treating fads like trends may result in organizations becoming _____________.

G. We may assume that trends _____________ affect some form of an organization's engagement strategy

H. This isn't a _____________ trick but it can help your organization think about strategically incorporating the needs between fads and trends.

READING:

Read the text “Something of an oddity?” and do activities 2, 4a and 5.

• ·         In activity 2, you need to choose one of the seven paragraphs on the second page to fill in one of the six gaps in the text. There is one extra paragraph you do not need to use.

• ·         In activity 4a, you must match the highlighted words in the article with the definitions included in that activity.

• ·         In activity 5, you should explain five phrases excerpted from the article. 

  
 
Click here to download the text and the activities.

That’s all for now.

Take care,                                                                                           

 Ángel